1. general information
The following information provides a brief overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. For detailed information on data protection, please refer to our privacy policy below.
Data collection on our website
Who is responsible for the data collection on this website?
Data processing on this website is carried out by the website operator. You can find the contact details in the imprint of this website.
How is your data collected?
On the one hand, your data is collected by you providing it to us. This may be, for example, data that you enter in a contact form.
Other data is collected automatically when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.
What is your data used for?
Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have a right to request the correction, blocking or deletion of this data. For this purpose, you can contact us at any time at the address given in the imprint.
Third-party analytics and tools
When visiting our website, your surfing behavior can be statistically evaluated. This is done mainly with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis. We will inform you about the objection options in this privacy policy.
2 General notes and mandatory informationData protection
As the operator of these pages, we take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data includes data with which you can be personally identified. This privacy policy explains what data we collect, what we use it for and for what purpose.
Note on the responsible entity
The responsible party for data processing on this website is:
Astrid Schäfer – Real Estate
Fritz Arnold St. 16
78467 Constance
Germany
Phone: +49 (0) 7531 9764840
E-mail: immobilien@astridschaefer.de
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. For this purpose, an informal message by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
SSL or TLS encryption
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser starts with “https://” and a lock symbol is displayed in your browser line. SSL encryption ensures that the data you transmit to us cannot be read by third parties.
Information, blocking, deletion
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have a right to request the correction, blocking or deletion of this data. For this purpose, you can contact us at any time at the address given in the imprint.
3. data collection on our websiteCookies
The internet pages partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. When cookies are disabled, the functionality of this website may be limited.
Cookies that are necessary to carry out the electronic communication process are stored on the basis of Art. 6 para. 1 lit. f DSGVO stored. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources. The basis for the data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the performance of a contract or pre-contractual measures.
Order data processing
We have concluded an order data processing contract with our provider.
Contact
When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request pursuant to Art. 6 para. 1 lit. f GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no legal storage obligations to the contrary.
4. analysis tools
We use software on our website to evaluate the behavior of website visitors, called web analytics or web analysis for short. In the process, data is collected that the respective analytic tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as well as for other Analytics procedures, user profiles may also be created and the data stored in cookies.Why we operate web analytics
With our website we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand, we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.What data is processed?
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider. In addition, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, in principle, no direct data, such as your name, age, address or e-mail address are stored. All this data, if collected, is stored pseudonymously. Thus, you cannot be identified as a person.Duration of data processing
We will inform you about the duration of the data processing below, provided that we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded.Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent constitutes, according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our services technically and economically. With the help of web analytics, we can detect website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we use the tools only insofar as they have given consent. Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools. Information on specific web analytics tools, if any, is provided in the following sections.
5. google analytics privacy policy
What is Google Analytics?
We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent it.
Google Analytics is a tracking tool used for traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we get reports about your user behavior. These may include, but are not limited to, the following reports:
- Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
- Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information on how to get more people interested in our service.
- Behavioral reports: This is where we learn how you interact with our website. We can track which path you take on our site and which links you click on.
- Conversion reports: Conversion is the name given to a process in which you take a desired action as a result of a marketing message. For example, if you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
- Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. Google Analytics statistics and data help us achieve this goal.
The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site to make it easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also serve us to carry out our advertising and marketing measures in a more individual and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.
In order to use Google Analytics to analyze our website, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each new property created, the Google Analytics 4 property is by default. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website owner, authorize it. Exceptions may occur when required by law.
The following cookies are used by Google Analytics:
Name: _ga
Wert: 2 .1326744211.152311292673-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: after 2 years
Name: _gid
Wert: 2 .1687193234.152311292673-1
Purpose: The cookie is also used to distinguish the website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: no data
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year
Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes
Name: __utmb
Value: 3 .10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another site or an advertisement.
Expiration date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years
Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas you click on. This way we get information where you are “traveling” on our site.
Session duration: Google refers to the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session will end automatically.
Bounce rate: A bounce rate is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.
Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.
Source of origin: Google Analytics or, of course, we are also interested in which website or which advertisement you came to our site from.
Other data includes contact information, any ratings, playing media (for example, if you play a video through our site), sharing content through social media, or adding to your favorites. The list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.How long and where is the data stored?
Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. For example, if Google’s hardware fails or natural disasters cripple servers, the risk of service interruption at Google still remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option to choose the retention period of user data. We have five variants available for this purpose:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have chosen. In this case, the retention period will be reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.
If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookiesLegal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent represents according to Art. 6 par. 1 lit. a GDPR (Consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our services technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 par. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses, among others, here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.
We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics IP anonymization
We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
For more information on IP anonymization, please visit https://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics reports on demographic characteristics and interests
We have turned on promotional reporting features in Google Analytics. The Demographic Characteristics and Interests reports include information on age, gender, and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under “Advertising settings” on https://adssettings.google.com/authenticated via checkbox.6. right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, every data subject shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of his or her residence, place of work or the place of the alleged infringement, if the data subject considers that the processing of personal data relating to him or her infringes the EU General Data Protection Regulation (GDPR).
A list of data protection officers and supervisory authorities and their contact details can be found in the following link:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
7. links to other websites
Our website contains links to third-party websites. If you follow a link to one of these websites, please be aware that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check the privacy policy applicable there before you provide personal data to these websites.
8. disclosure of data
If you enter your data in our form for real estate valuation and click the “Continue” button in the “Contact” step, your data will be forwarded in anonymized form solely for the purpose of real estate valuation to our cooperation partner, ZwoVadis GmbH, Projektstraße 4, 52134 Herzogenrath, Germany, which provides us with the corresponding software and is obligated by us as a processor in accordance with the Basic Data Protection Regulation.
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Source: Created with the privacy generator from AdSimple